Creating a brand that promotes the eating of insects.
Eating worms inside Mezcal has been developing into a trend lately. I decided to focus on that, as it could be the first step into making something exotic into a norm.
Instead of creating one big bottle with only one worm, I decided to create shot bottles that can be sold into a package. Each bottle contains a worm, encouraging friends to indulge in this experience together.
Inside the package there will also be worm salt, to be taken with the shot. The worm salt enhances & amplifies the strong & smoky taste of the Mezcal.
