Benziger Family Winery
Estate Label & Packaging
Estate Label & Packaging
A winery's estate vintages are the jewels in its crown, representing the very finest wines it has to offer. And the usual rule is that, as you ascend the ladder of quality, the label becomes more and more understated — it doesn't shout, but whispers. But Benziger's Estate offerings suffered from labels that mumbled: drab and muted, they seemed almost to apologize for the quality of the wines.
And worst of all, the word "Estate" was nowhere to be found.
And worst of all, the word "Estate" was nowhere to be found.