Ben & Jerry’s is a firm believer that climate change is a growing problem on our planet. Working as a team, we decided to help them promote an ice cream truck that could bring awareness to climate change while helping save polar bears’ habitat. Our first step was to design an eco-friendly electric truck that drove on recycled rubber tires and used solar panels to power the freezers. In our campaign elements, we used kid-friendly imagery such as a treasure map to play off children’s sense of adventure.