SITUATION:
2017 was a great year for Latin music in the U.S., with 7 songs topping the charts
and Despacito staying #1 for a record-breaking 16 weeks.
Americans were loving our music, but our films? Not so much.
IDEA:
We created “Danceable Trailers” — a new way to promote the Chicago Latino Film Festival
in places our target was already tuning in: radios and dance clubs.
3 movie trailers were turned into reggaeton songs and used to promote the festival.
RESULTS:
The festival had its most successful year ever:
Awards
Lux Awards 2018:
Shortlist in Ecuadorian talent for the world: Idea
Lux Awards 2018:
Shortlist in Ecuadorian talent for the world: Idea
LIA 2018:
Bronze in Radio & Audio: Original Music
Shortlist in Radio & Audio: Use of Music
