The brief was to create a simple yet captivating "Don't Drink and Drive" campaign that will run during the festive months in Nigeria. During these festive months of novemeber to early january, people are usually in very high spirits and tend to consume alot more alcohol. The sale of alcohol usually soars during this period which inturn is responsible for alot of road mishaps caused by alcohol induced driving. As part of its yearly CSR project, Nigerian breweries commisioned this campaign to educate the general public in vivid illustrations the dangers of drunk driving.
2013 version of the annual NB/Roadsafety DON'T DRIBK AND DRIVE CAMPAIGN.
