Corporate design for Equu
Equu is a new and modern technical service provider in The Netherlands. The company has knowledge and experience for managing buildings to prepare them for a sustainable and digital future. Equu is part of one of the largest technical service providers in the North of the Netherlands. The services are focused on; planning and realization of climate and energy objectives, improving building and energy performance. They use predictive sensors to determine the performance of the installations in a building.
Corporate design for Equu
The name Equu stands for Energy, Quality and you (U). Inspired by a plug that has a direct and solid association with electricity. The plug is according to the design technique of 'negative space'. Equu symbolizes: planning and realization of energy and climate objectives and goals.
Recognizable symbol
The symbol or icon is abstract, clean, minimal, easy to recognize and easy to use.
The 'EQ' icon is like a stamp that guarantees the quality of the service and products.
Typography and colors
The font that is being used in the logo is Din Alternate Bold. It's a modern, professional en friendly to read font. The colors of the logo are a dark navy blue color combined with a light sky blue color. These colors are based on the parent company - so clients can easily recognize the connection.
Icons
The icons are made to support the text. They symbolize the key values.
The first three icons are the Equu name values: Energy, Quality and You.
Working values are the three icons: Analyse, Advice and Optimizing.
The icons are made to support the text. They symbolize the key values.
The first three icons are the Equu name values: Energy, Quality and You.
Working values are the three icons: Analyse, Advice and Optimizing.
Use
Based on the new corporate identity many products have been made.
From Tri-Fold Brochures to a set of different banners for business fairs.
Thanks for watching!
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