MEMOIRE - Fragrance Packaging System
Project: Design a brand system for a newly launched fragrance. A bottle of fragrance sample was given for inspiration. The brand system includes naming the fragrance, inspirational story behind the fragrance, and a complete packaging system.
Brand Name: MEMOIRE
Inspiration:
The scent of this fragrance reminds me of the fragrance my mom always used when I was a child. I think of my mom when I smell this fragrance for the first time. So I decide to name it MEMOIRE - “memory” in French. I also decide the target customer as elegant, upper-class, and mature women, for that is the first figure comes through my mind, which I think is the most proper target group for this particular fragrance.
Target Customer Profile:
Age: 30-60
Salary: above 100k (Upper-class)
Women who
-are elegant & exquisite
-have good taste in fashion & style
-treasure life quality a lot
-have certain life experience
-may work in any professional field.
Brand Position: High-end fragrance for women
Brand Tagline:
“The sun, the time, the past and you…
MEMOIRE…let memory spread…”
Fragrance Bottle Rendering:
Details of The Bottle:
Advertising:
Packaging System Display:
Box:
Shopping Bag:
Sample:
Blotter (Testing Card)
