The traveller's visual guide to the city
Sociology research and graphic publishing, communication project
The research is based on the main flow of tourism in the city of Rome examining the places where it converges: the rail station Termini and Fiumicino airport, analysing theirs needs in those places during the visit. The final product is a folding map which shows the view of the places and gives tips and phrasebooks necessary during the crossing in case of necessity, avoiding hitches.
This guide is structured in two communicative levels: visual and textual.
The first one is given by a realistic view of the spaces created through a photo collage showing the surrounding environment from the observer’s point of view in a given area, marked by a graphic sign. The navigation will be determined by some signs highlighted through colour.
The place has been divided through a series of steps that determine the connection to the communicative textual level which provides information about the place, the position and also provides, with a phrase book, the possibility to be able to interact in Italian when needed.
The guide is presented as a map in a folding format in order to be consulted on site or during the journey between two places. The places that have been analysed are the main rail station Termini and the airport Leonardo da Vinci of the city of Rome.
The following iconic signs defines each communication levels which the tourist need to read and comprehend the map.
The textual level concern by the language; informations are written in english and translated to Italian with a phonetic transcript about the words necessary for the interaction.
The second iconic’s group is defined by the lecture of the surrounding environment: direction, point of view and route.
The last group concern about the spatial cognition about the surrounding environment given by a graph which shows the starting and ending points.
