Adobe 1-Min Educational/Marketing Videos// Social Media Content
Adobe wanted a new way to promote functions from within it's products, but wanted the format to feel less market driven, educational yet entertaining. From that, the 1-Min video was born.
Heavily inspired by what are called "Tasty" videos which are sped up videos showing off a variety of cooking techniques and their final results. One of the motivators for such "bite" sized content was so it would easy and format appropriate for sharing over social media channels. One of the 1-Min video's goals was to show that workflows from within it's products could be quite simple and the user could still achieve amazing results. New users, in particular, can be quite overwhelmed by the complexity of many of Adobe's products. These videos are meant to present potentially longer workflows, but show them in a concise fashion, a format that the user can rewind to learn how to do it or just sample it, be inspired by and move on.
For these projects, I created the workflows, curated and/or created the assets used in each video and curated the sound or music choices used. Essentially art directing the projects, I worked on. With the assistance of an outside contracting company we were able to rush this content out to the public within a couple of weeks turnaround.
