Secret 7 has returned for 2018 after taking a year out. I had previously entered this competition in 2016 in my first year of University studying Graphic Design. Secret 7” takes 7 tracks from some of the best-known musicians around and presses each one 100 times to 7” vinyl. They then invite creatives from around the world to interpret the tracks in their own style for every 7”. 700 unique sleeves are exhibited before going on sale on a first come, first served basis priced at £50 each. You don’t know who created the sleeve, or even which song it’s for until it's been purchased. Renowned artists enter this competition, such as the likes of Anish Kapoor, Jake & Dinos Chapman, Paul Smith, Polly Morgan, Es Devlin and Ragnar Kjartansson

All the designs showcased here are for the song 'Castles Made of Sand' by Jimi Hendrix.

Comparing my design process from the third year of uni/ 2018 to my first year, there is a stark difference in quality and quantity. I expand on my design decisions and use more hand rendered techniques and motion graphic support rather than just Photoshop manipulation. My last entry only consists of two designs which can also be found on my Behance and Portfolio, now I have developed 79 variant designs, with 11 submitted to the competition. I aim to expand my creative processs further with the next instalment of Secret 7.