Tanner Health System partnered with the local community to build a new hospital in Wedowee, AL. The community voted in a 1 percent sales tax to help build the hospital. We helped promote the sales tax vote initially to the local emergency services community and then to the community in general. After the vote was approved Tanner build the hospital and we invited the community to tour the new facility. The creative used throughout the whole vote-build-open process included ads, billboards, direct mail, invitations, photography and more.