This project is a huge event brand for an annual youth conference held in Toronto. Each year, the visual brand gets updated and completely transformed to reflect the year's theme. This year, I had the privilege to lead the branding direction and influence every area of its creation from start to finish. Everything I am including below are pieces that I myself created and produced, although there is much more I don't have space to include. The theme this year was called "Life In Us", and as opposed to previous year's themes, they wanted a light, bright, vividly colourful brand. Besides all of the actual branding, the deliverables included all of the online marketing kit (social media & web), video bumpers for all of their produced video content, stage design, environmental design (photo booth and hallway) signage, flyers, posters, slides, writing, and much more. This project took about 2 months to complete.

To see the promotional videos, conference sessions and more, you may visit their youtube channel CatchTheFireTV and look through the "Freshwind 2018" Playlist. For more info about Freshwind visit their website ctftoronto.com/freshwind

About Freshwind (their own description): Freshwind Conference is a youth conference in Toronto. Catch The Fire Toronto has been hosting this conference for over 20 years every Easter Weekend and they’ve had the opportunity to host notable speakers and worship leaders from all around North America and the world. Hundreds of youths from all over the globe gather every year to experience the presence of God and have fun with their peers!

These videos are one set of bumpers created for the conference. They are specifically for some video announcements that were played each day that weekend. They were more like a comedic character skit and were targeted towards the youth.