Yakoob Sayed's profile

RBC Royal Bank of Canada

Yakoob Sayed
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RBC Royal Bank of Canada
Advertising in South Asian market segment

Yakoob drove the creative strategy to develop culturally sensitive concepts, scripted and supervised the production of the TV commercial produced in English, Hindi, Punjabi and Urdu.
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Collateral Languages cultures festivals
Collateral Languages cultures festivals
Collateral Languages cultures festivals
Collateral Languages cultures festivals
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RBC Royal Bank of Canada
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Yakoob Sayed's profile

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Yakoob Sayed's profile
Toronto, Ontario, Canada

RBC Royal Bank of Canada

In order to build relations with the diverse South Asian demographic, the campaign utilized multiple media and languages to tap into ethnic cultu Read More

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