ISTD 2018 | Origins of the Slogan
Origins of the Slogan is a publication exploring the origins of the word slogan in the English language and its journey in becoming what it means today. Derived from the Gaelic "Sluaghghairm" literally translating to "battle cry", the publication begins in Ancient Ireland outlining life during the battle of the Irish clans; following the Flight of the Earls as well as the Norman Invasion of Ireland. The book highlights the influence of the Irish Gaelic language on the development of the English language focusing on a word that has become a global marketing asset today.
