Identity System Design
Good Day Café
Make Everyday a Good Day
When we learned that Strawberry Fields Early Interventions Program was looking to open a coffee shop in State College, myself and other members of AccuWeather's design team jumped on the opportunity to donate our time. After meeting with Strawberry Fields' leadership team, we began brainstorming names and came across The Good Day CaféAfter submitting several options, my logo and branding scheme was selected.
The mark incorporates a "G," face, mug, & sunrise. The mark was translated into a stamp to allow quick and efficient branding of any collateral the café would need.
