Selfish Things is a rock band based out of Toronto, Canada. Frontman Alex Biro combines heart-on-his-sleeve lyrics with raging guitar riffs and high-energy playing to rip the emotions out of your chest and put them out in the open, all in the hopes of shedding light on one simple concept - honesty.
With this in mind, I created a visual direction for the band with a focus on hand-made typography created out of love, not fear. Black ink on stark white backdrops, textural details, and the stark cleanliness of serifed fonts forces the viewer to 'face the music'. We applied this concept to album covers, clothing lines, and associated visual merchandise.
SYDNEY JONES
