Background
Volkswagen was planning to launch Tiguan in the Indian market. Tiguan is their most advanced SUV, packed with latest safety features, best in-class technology and comfort and unrivalled performance. The USP of Tiguan is it’s off-road driving. It’s strong, tough and elegant.
Challenge
The campaign was to focus and portray the strength and toughness of Tiguan, along with it’s off-road driving feature.
Solution
A series of print advertisements were designed showing strong wild animals and a reflection of Tiguan in their eyes. Like Tiguan being strong of its own kind seeing the wild animals which are strong of their own kind and vice-versa.
Advertising Agency: DDB Mudra, Mumbai
Executive Creative Director: Manish Darji Creative Director: Prasad Rao, Fritz Gonsalves
Art Direction: Debojyoti Das Copywriter: Rushad Patel
