Client: National Library Singapore
Creatives: Ryan Len, Sarah Tan
Artseen brochure is published quarterly, featuring the latest happenings and events at various public libraries across Singapore.
Irregular Folding Creates Illusion
The A3 open-sized brochure is given an off-center folding, creating a taller close-sized brochure that stands out on a shelf of other A5 brochures. The deliberate off-center folding also gives focus to the brand device, that acts as a brand recall across all artseen collaterals.