Always Right For You
An integrated advertising campaign, targeted at millennials of Singapore to increase brand readiness stage from awareness to knowledge. The big idea “Always Right For You” is formed through observations made from the ways millennials in Singapore interact with brands, people and their attitudes towards skin care. The deliverables range from advertising videos, social media advertising, mobile website, website and packaging.
The campaign aims to shares the message of regardless what lifestyles millennials have, Skin Inc is always right for them. The campaign allow consumers to re-imaged a brand new way of skincare customisation. A digital customisation tool where you simply swipe right to find your right one.
Final Year Graduating Project - Individual Work
To view more, visit http://feliciaagnes.wixsite.com/skininc
