Design Objective:
Create a subscription box with a logo, shipping box, and an information card. The goal is create an original and fresh identity to draw in a specific demographic.
Design Brief:To create the logo for the Binded Book, I created a pattern that uses color and repetition to resemble a stack
of books. The overall logo uses graphic reduction to imply a book spine. This keeps the logo simple with a modern approach. The logotype uses a serif font to tie back to the traditional feel of books and libraries. For variety, the tag line uses sans serif letterforms to create interest. The overall aesthetic of the subscription box is modern comfort.
