About Compulse Integrated Marketing
Compulse is the digital marketing agency located in Hunt Valley, MD that needs to redesign its website. The company provides variety of media, social services, web design. I happen to work at Compulse and can state that the current web site do not serve the organization. First of all the web site structure needs reorganization. While the web site has visible contact information and explanation of what the company does, there is a lot of hidden content and repeated information on different pages. At the same time there are no case studies or examples to showcase what we are capable of doing. Instead we just list some of our clients names. Finally the lay out is outdated and do not represent the creative collective that keeps up with design and technology.
Current Web Site
Target Audience and Business Goals
While the department is in state of Maryland, clients are business throughout the the country and different states. It is important to note, that Compulse is own and works directly with large broadcasting group and most of our business come from local tv stations that refer their clients to us. Therefore the web site will be mostly used by personal and sales people at TV and radio stations that reach out to new businesses, old businesses… essentially anyone in the position of seeking aid from a digital agency and could use the compiles web site as selling point. Therefore the web site primary need is to showcase our work, tell about our services, and provide information about company.
My Goals and Objective:
- Modernize the website's look and feel to better reflect the organization's character
- Refresh the brand and overall look and feel of the online experience
- Improve overall content strategy and user experience and to make the site more engaging
- Showcase work in a visually pleasing manner
Wireframes
First Round of Mock Ups
Revisions and Delivering
At this stage I had the concept and a starting point for the look and feel of the website. After reviewing the mock . I decided that the best option is to simplify the layout by getting rid of unnecessary visual elements and to simplify the design before the presentation to the stakeholders and co workers.
Next Step is Presentation to Stakeholders..
