Who is Big Falls Inn and What are Their Needs?
Big Falls Inn is bar and food place located in White Marsh, Maryland that serves bit beef and alcohol. For a very long time the bar was a stop for many groups of bikers; however with changing demographics of younger families in their mid 30s and 40s, the restaurant owner would like to have new neighbors as clients and also compete with any possible upcoming competition in the area. In other words this bikers’ friendly bar should be appealing to the broader audience. After talking with Big Falls Inn owners and understanding what their needs were, we collaborated with them to develop a site that translated their new direction and work across mutiple devices.
Goals and Objectives.
- Create a website that is better aligned with new direction of family friendly restaurant while maintaining bikers culture
- Develop a simple platform for display the menu to their potential visitors
- Design an easy way for users to find location
- Provide greater device accessibility through Responsive Web Design
- Improve SEO search results and boost overall conversion
My Responsibility
- Wire framing
- Mock ups
- Custom wordpress theme
- Content strategy
- Trained the client to use the web site
- Quality assurance
Using colors and textural elements found inside the bar, we instinctively decided to stay with the black and reds. Color was a challenge since a lot of colors represent different bikers gang, therefore options were limited.
