V I S U A L I D E N T I T Y F O R E I C H E R T R U C K S A N D B U S E S
A vibrant, assertive image for trucks and buses that challenge the status quo
Partner-in-charge & Creative Director Itu Chaudhuri | Art Director Richa Bhargava | Design Concept Shantanu Salgaonkar | Design Development & Production Shantanu Salgaonkar, Sanchit Sawaria | UI/UX Concept & Development Richa Bhargava | Alternate Design Concepts Sanchit Sawaria | Project duration 9 months
The launch of the Eicher Pro series made in collaboration with Volvo under a joint venture, brings Eicher Trucks and Buses (ETB) into a new league. This range of future generation trucks and buses represents the modernisation of the business. It also marks a serious re-entry into heavy duty trucks category, which has not been its strongest point. We were asked to visually articulate this new inflection point in the brand's story.
read more about this project at www.icdindia.com
