AIR MAX DAY 2017
Air Max 1 - Master
To celebrate Air Max Day 2017 I was given the task of designing the branding for the Air Max Master Middle East launch at the Good Life Space Dubai. I created a shoe-box sleeve that doubled as a poster, as well as a sticker pack and in-store branding. The artwork featured lots of references and nods to all Air Max models including the Master and the shoes it was based off of including the Patta, Atmos and Clot collaborations.
Vapormax Launch
Nike liked the work so much they gave me the opportunity to also design the packaging for the Middle East launch of the Vapormax. The brief was one word, Future. I therefore used a mish-mash of pop culture references to highlight the future including drawing a picture of the rapper Future.
A short video edit made by SoleDXB about my work and my process on this collaboration.
