Grom Gelato Ice Cream
Identity design

Grom is an established New York ice cream store with multiple locations throughout the city. They opened their first store in west village in 1991. Since they opened, they never had a clear identity. During my studies in NYIT, I approached the management to offer them an option for redesigning their logo and creating their new identity. What you will see in the next five pages is my concept design for different items within their brand. I was determinant to let the logo speak about the brand. Also, I wanted the design to be simple and catchy at the same time.  For those reasons, I choose clean and simple design with an ice cream cone. I used only two colors for the logo to keep it simple but yet elegant.