Football is one of the things that I have a huge passion for and supporting Arsenal Football Club is something that I have been doing since I was kid. The aim is to Rebrand Arsenal in a way that will bring them more success in the league but also to have a strong connection with the fans. Arsenal Have been going through rough times in recent years but now that Arsène Wenger has left I believe Arsenal should look at a fresh start and this is one way to do it.
PROBLEM
The previous logo is from 2002 and is outdated just like most of the teams in the premier league. The logo is not the issue as It's still keeps it's identity but needs a fresh start. The main problem is Arsenal football club has turned more into a business rather than a football club because there's no loyalty with the players.
- Logo is outdated
- Too much colour
- The brand need to connect with fans
- The fans don't feel like they have a voice
- No loyalty between the the fans and the club board. The manger is the only one that seem to care
- The team lack fight
- Not as enjoyable to watch and teams are not afraid to face them anymore
- Needs a fresh start
MAIN GOAL
- Create new professional visual strategy
- New logo in minimalist monogram style
- Colours minimal as possible
- New football kits
- Full complete of prints and web graphics
- Consistent system of graphic elements in promotion and office materials
- Timeless design
- Colours minimal as possible
- New football kits
- Full complete of prints and web graphics
- Consistent system of graphic elements in promotion and office materials
- Timeless design
- Keep the clubs identity
- Show Changes being made at the club
- Bring the fighting spirit back
- A fresh start
