Design a packet to send to parents of newly accepted PPCC students. Let the parents know about the benefits, safety and ultimate independence that comes with sending their child to college. 

While the student welcome packet was based on emotional impact, the parent piece needed to focus on facts. Information like job prospects, class size, facilities and safety are important to parents of future students. However, I didn't want the book to be cold and clinical, so I brought in a warmth by applying nostalgic filters to the photos and creating an impactful, emotional front cover. I wanted to use those visuals to let the parent know that their child would have a great future at PPCC. 

Art Direction, Design, Production, Print Buying