POSTERS AND BILLBOARD ADVERTISEMENTS - Attention grabbing adverts that show viewers the potential heartbreaking outcome of a world without Singita.

IN-SITU PLACEMENT - The Campaign would be featured through billboards and posters around airports and other areas which Singita clients frequent before their visit.

SOCIAL ADVERTISEMENTS - Guests or supporters with a strong following would be encouraged to show their support by helping to generate increased organic growth across social media. Sponsored adverts would also be posted to gain awareness and to send viewers to the microsite. 

MICRO SITE - Users will be able to get a better understanding of the Campaign, what Singita does for conservation, and how supporting them can make a difference.

SAVING ACCOUNT - The SAVING ACCOUNT will be both a physical and virtual aspect to the campaign. The Virtual version will be located on the microsite, where users can donate money directly to the Saving Account. The physical version will be sent to clients when they sign up online.