REBRANDING, LABEL DESIGN & ILLUSTRATION
RICANEUX
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Ricaneux has been making berry wine & spirits for more than 30 years. The McIsaac family approached us when the time came to re-establish a strong and lasting brand identity for their company. We commissioned a series of illustrations that played on the nature of each product with a touch of humour and lightheartedness, creating personas for each one of them.
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Strategy: Sylvie Racicot
Creative Direction: Sylvie Racicot
Design: Julien Baveye, Shayne Tupper
Graphic artwork: Shayne Tupper
Graphic artwork: Shayne Tupper
Illustrations: Geneviève Andersen & Marie-Pier Mercier
