Creatives: Ryan Len, Ella Zheng
For most Singaporeans, our childhood essays were made up of pretty much the same characters: Xiao Ming, Xiao Hua, Muthu, Samy, Ahmad... Inspired by these kids, Singakids (Singapore Kids) is a versatile set of character icons created to be used for various educational projects.
One Who Wears Many Hats
The beauty of Singakids is its ability to customise and take on any role — from uniforms, PE attires, CCA roles, and even ethnic costumes on Racial Harmony Day!
Highly Customisable & Mouldable
Paired with different objects, the icons translate words to visual, communicating to the audience through a fun and vibrant way.