ФРУТНАМ (eng. Fruitnam)
The store with a exotic fruits delivered directly from Vietnam. It's mission is to bring the feeling of freshness and authentic atmosphere of Vietnam in the middle of industrial capital of Russia – Ekaterinburg.
THE IDEA
What makes this atmosphere of tropical resort? Every Russian knows: the sun and wrong usage of cyrillic alphabet.
People abroad try to simulate Russian words with look-alike symbols from cyrillics, latins or just random shapes. This attempts always end up with funny meaningless words:
LETTERING
The more naive and simple the identity is the more authentic it becomes. The rest is done by fruits.
