Bang On Trend.
We created a beautiful brand in response to the growing number of people wanting to reduce both their alcohol and sugar intake with delicious savoury flavours in a bar worthy bottle design.
OurChallenge.
In response to the rising health trend with Millennials to reduce both their alcohol and sugar intake, we challenged ourselves to produce a non-alcoholic brand that created a bar worthy solution to their now more savoury palette. There is a gap in the market for a premium soft drink that gives today’s consumers healthy soft drinks which are sugar free, but which also feel fun and exciting.
OurSolution.
A brand that took it’s inspiration from the craft gin sector. The packaging design draws attention to its organic, small batch and natural qualities. The skull illustration is comprised of the botanicals which make up the various flavour profiles, providing an interesting contrast and playing on the unique selling point of Bonds, which is a healthy drink, while contrasting this with an image of a skull, together with the tagline: What’s your poison? Together this adds humour and personality. A clear bottle allows shoppers to see the quality of the liquid within and reflects its purity.
OurResult.
A desirable, edgy brand that taps into Millennial trends for ethical, small batch products, made with care and attention. Bond’s mouthwatering savoury flavours and Instagram worthy beautiful design will cause a thirst and keep them coming back for more. We even created a Valentine’s limited edition to really show your love.
