Book 1: Planning & Dreaming + Book 2: Bridal Style
Our bride receives this 2-in-1 piece through direct mail when she registers for an appointment at davidsbridal.com
or in-person at a local bridal show. The first piece titled “Planning & Dreaming” is an inspirational piece printed on newspaper that highlights the first steps in her journey, like choosing a theme and a color palette, and provides helpful tips to make planning the wedding a bit easier.
Inside at the centerfold of “Planning & Dreaming” lives “Bridal Style,” a smaller booklet that introduces our brides to the many brands and silhouettes at David’s. Additionally, it acts as a step-by-step guide to the ways to personalize her dress, from accessories to alterations.
Book 3: Wedding Style
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“Wedding Style” is a twenty-four page booklet that illustrates ways to mix and match looks for her full wedding party including flower girl, bridesmaids, mom, and groomsmen. Inside is our best advice on topics such as invitations, gifts, registries, and post-wedding checklists. At the centerfold of the booklet is a pull-out poster that serves as a bridesmaid style and color guide.
$1,000 in Savings
We’ve partnered with some of our favorite wedding vendors and offer up to $1,000 in savings for their services like tuxes, photography, and beauty packages.
You’ll Love These Rewards
Once our bride has found and purchased her dress, she receives the final piece of the Bride Guide kit: the rewards book. This book includes coupons to help her save on accessories, gifts, bridesmaid dresses, and more.
