Cruz is a charismatic hand blender made for bartenders, to showcase their artistry in the performance of bartending. It is informed by an in-depth research study into various aspects of the blender, with an aim to design a dynamic hand blender that exists for not only its function, but for its showmanship.
Research was done into what type of forms would suit the motions and gestures involved with flair bartending, as well as other performance-based objects, such as the conductor's wand, batons and juggling pins.
A mood board was curated to express the shape and form of the blender. Form analogies borrowed from the mood board were used to inform the different parts of the blender.
Concept sketches to explore the possibilities of how the blender could take form.
The resulting form is one that is sleek, and has a slim waistline that spans from the head to the base. The volume had to be balanced enough to hold real-life components, with a simple power button to operate the blender. Cruz displays a verticality with lines that blend (pun intended) from a single point at the back, along the sides of the face and into the front body.
A minimal dock with mechanical fastening system holds the blender upright and poised elegantly, like a Brancusi sculpture.
Exploration of a muted colour scheme for CMF, exploiting the two-tone nature of this product. Made of food-safe 316 stainless steel with a matt textured back to aid grip, the colour palette here is mature and befitting of a luxurious context.