OBJECTIVE: Strategising for the social media channels of Keventers' new outlet at La Mer, Dubai.
INSIGHT: The idea was to expand the brand tonality adopted by Keventers in India so as to keep the brand recall intact. The changes that the brand did make revolved around products that are unique to Dubai.
SOLUTION: The social media and OOH creatives that followed had elements from Dubai's 'snacking' culture along with the same language and visual appeal that has set Keventers India apart in the milkshake market.
STRATEGY | SOCIAL MEDIA | COPYWRITING
SOCIAL MEDIA - KEVENTERS ARABIA
Oh what a sweet affair,
it’s raining milkshakes at La Mer.
Delicious, thick shakes took an exotic ride,
even creamier with camel milk inside.
There’s no better break,
that we could possibly take,
than one for a milkshake!
Yellow, orange and blue — our slush comes in three happy hues.
If we could’ve,
as we should’ve,
we would’ve
bought a milkshake.
Slurp, spill and splash.
We’re all about that jazz.
Left, right or straight, we’d walk any way for a chilled lemonade.
