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Oakley ARO5


Tuned for speed and ready for heart-pounding sprint finishes, ARO5 is an aerodynamic and comfortably lightweight design with BOA’s 360 degree fit system, MIPS Brain Protection, and a moisture wicking brow pad. 

We had the tremendous opportunity to work with Stept Studios on a new key visual for Oakley's upcoming helmet – the ARO 5. The theme of the visual focused on breaking records and so our goal was to take the concept of a helmet crashing through a digital race clock and turn it into a realistic visual. We used CG to simulate and render the glass being broken by the helmet and were provided photography of the ARO 5 by Stept for compositing and final retouching.
KEY VISUAL
DETAILS
CONCEPT
GREYBOX RENDER
CREDITS
Client: Oakley
Agency: Stept Studio
Production: MARCSA
Oakley ARO5
Published:

Oakley ARO5

Key Visual for Oakley's ARO 5 Helmet

Published: