Then What Branding — Then What — 2018
Former CMO at Levi’s Grant Barth came to Imprint Projects to help launch Then What, a brand and innovation lab. Built on a foundation of thirty years of relationships with iconic brands in the apparel and footwear industries, Then What is dedicated to innovating between concept and consumer.
Imprint Projects created the name, brand identity, and website. The brand voice and mission are articulated to scale with the company as it grows.
