Problem:

I was trying to design a cereal box that I could market to every age and also could be a healthy alternative to cereals that are high in sugar. Since I had to come up with a design that appealed to such a broad a audience I had to come up with a character design that could appeal to kids, and a logo and cereal design that could appeal to adults.

Solution:

I decided to use a chef as a character since I thought it made sense since my cereal was supposed to be a cheesecake flavored cereal. Making the cereal and the logo cheesecake inspired would help attract adults to try out the cereal. I designed the cereal based off of cereals that could be used for multiple purposes such as granola and trail mixes. Also I design a sticker for the box, so people could know that it is gluten free, and that it is made with other ingredients to help make it a healthier option than choosing other cereals.

Results:

My feedback for my design were positive. My design really drew their eyes to the cereal, and the colors I chose really helped the design pop out even more. Also my logo really enticed people to try my cereal box.