A book showing colour schemes and designs to inspire parents and kids in stores. Copies were placed in Asianpaints stores all over Mumbai.

Graphic illustration for the campaign

Kids love going for movies and are accompanied my their parents. We wanted to target them right there. Popcorn boxes that glowed in the dark got their attention.

As an intresting media, we also printed glowing movie tickets, wherein you could see your seat number in the dark.

To reach our youngest audience we gave out little swimming ducks that glow at night.

As an outdoor promotion we put up tunnels with the actual design themes painted inside to demostrate the glow in the dark paint.

Giveaway stickers, glowing in the dark.