Clinet：Bourjois
project：“bon appétit, paris” season limited makeup gift boxes
service: insight / strategy / creative packaging design / video / production
date: 2017.11
Listed area : china
Bourjois, the Paris makeup brand which has 150 years of history. This design is the “Bon appétit, Paris” season limited makeup gift boxes launched by Bourjois.
The unique food culture and the representative food symbol of Paris become the breakthrough point of our design, the combination of food and beauty, the picnic culture of Paris and the street food culture integrated into the design concept, transmitting Paris fashion to Chinese consumers more lively and interesting.
In modeling design, we have chosen the archetype of the classic Parisian delicacies, macaron, cheese, coffee and red wine to create the exclusive gift box for Bourjois this time. simulated texture, three-dimensional silhouette brings a new sense of experience for users. At the same time, we offer a caption for each classic food, give a brief introduction to the famous shops and their development in Paris, so that they can learn about Paris and explore the real life of Paris. Match the Bourjois brand’s concept: Convey the lifestyle of Paris fashion.
In color selection, we have used a very bright, contrast color, convey Paris's youthfulness and vitality to consumers.
The bamboo pulp tool set craft is an innovative environmental protection material, it is widely used in food and electronic technology, traditional bamboo pulp tool set can only be dyed in white or black. In order to solve the color problem of materials, we specially invited the technician of bamboo pulp paper color mixing and the factory technician to exploit together.
When the consumer receives the product, the gift box can be made as a kind of decoration to display or uses it again, plays the brand spread effect once more.
妙巴黎150多年历史的法国巴黎彩妆品牌。本次设计是妙巴黎推出的“好味巴黎”季节限量款彩妆礼盒。
巴黎独特的美食文化以及极具代表性的食品符号成为我们这次设计的切入点，美食与美妆的结合，把巴黎的野餐文化以及街头美食文化融入到设计概念里，更生活化，趣味化的把巴黎的时尚传递给中国消费者。
在造型设计上，我们选用了以巴黎最具代表性的经典美食马卡龙、奶酪、咖啡和红酒作为原型，打造妙巴黎本次的专属礼盒，仿真的纹理、立体的廓形为使用者带来全新的感观体验，也十分巧妙地将美妆与美食产生直接联系。同时我们为每一款经典美食配以图文解说，简单介绍了它们位于巴黎的各家著名店铺及发展历程，让他们去了解巴黎以及探索真实的巴黎生活，同妙巴黎品牌方想要传递的生活化巴黎时尚相契合。
在颜色选用上，我们运用了十分鲜明、跳脱的撞色，把巴黎的年轻时尚活力的一面用色彩传递给消费者。
而本次运用到的竹浆压膜工艺，是一种创新的环保材质，它被广泛用于食品和电子类工艺，传统的竹浆压模一般只能做白色或者黑色染色，为解决材质的颜色问题，我们专门请来了竹浆纸颜色调配技术人员与工厂技术人员共同开发色彩饱和度高，色彩分布均匀，不积墨的多彩竹浆压模纸盒技术。
当消费者收到产品时，可以把作礼盒当作一种摆设装饰摆设陈列收藏，或者再次利用，起到再次品牌传播的效应。
