This is the print based project developed for the brand MERASAL. With the understanding of the project requirement and brief, I started the project with rough sketches and then taking it to the digital form. The final prints were translated on fabric which was then converted into saree and dresses. 

The project revolves around the keywords - JUXTAPOSE-COLOUR BLOCKING-OVERLAPPING, using the same the mood board was developed. Colour board was suggested by the brand. RED, BLACK, WHITE and YELLOW were the suggested colours.

The mood board:

The final print designs along with the placements.

The final print designs for the saree along with its placements

Few images of the actual print!