PALO POPCORN
An organic popcorn brand coming from the roots of Wisconsin since 1963.
Goal: To portray the contents in an unconventional way and make the product stand out from competitors (who mostly use photos in their packaging), while keeping the brand recognizable.
Solution: To build on the vibe of "organic" that was established by the current brand. One the front side of the packages, Illustrations of such flavors look more playful and clean to eat than a dark image of the heavy coated popcorn kernels. These are filled with illustrations of ingredients and specific, playful patterns that help a consumer differentiate the flavors.
