KVADRAT | Branding

Десь там планети в просторі без меж
Яка сумна у безвісті ночівля!
А може ми їм світимося теж?
А може ми їм зіронька вечірня?

LIna Kostenko, "Летючі катрени"

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Creative Concept and Brand Communication Strategy: Dmitry Kei, Mark Berladyn
Design: Mark Berladyn, Dmitry Kei
r4x.agency

Youth Center «K V A D R A T» logo.

The basis of the Youth Center K V A D R A T logo is a dot symbolizing a Human being as a potential unit of the universal creative energy. Square means terrene essence of a person. This is a divine figure containing stability, fundamentality and balance.

In the humanity ethic beliefs system, a square is tied to truth, justice and wisdom. Psychologically this symbol is associated with strength and equilibrium.

K V A D R A T serves as a main model of the world structuring: 4 elements, 4 sides of the world, 4 seasons of the year, 4 stages of human life – these structures serve as basis for order and stability of the world order.

Necessary condition of existence and heyday of the material world is the balance expressing its divinity. A human being is a small copy of the world order and it is typical for it to seek divinity. Four edges of the square in the Center logo symbolize material form of the heavenly divinity, which is being realized by human’s creative talent. Four edges of the square counterbalance the materiality of the physical world and create harmony. In this harmony new opportunities are born.

New opportunities, that can be found in the «Space Without Boundaries».

This world is your creative laboratory.

Around you there is a free space with no boundaries. Where is the horizon line? It exists only in your head.

You are the part of the Universe, and by realizing yourself you create your own world.

Youth is bright and ambitious time of your life filled with vigor and experiments.

Broaden your contacts, get new knowledge, become skilled in the new activity sphere, dive into the ocean of new ideas, get help in the dead end situation, start your own business and make your dream come to life – this is what you can do in the new Youth Center «K V A D R A T».

Meet, communicate, learn, work, fall in love, go through probation, develop, sing songs and enjoy yourself together with us in the center which is opening «Space with no boundaries». This space is the ideal place for your self-realization. Take this chance and build your dream with its help, change yourself and thereby change the world around you.

Become the master of your life with the help of the

«Space with no boundaries»