RAPTURE is an 8-part documentary series from Netflix that showcases the definitive impact
that hip hop has had on global culture. To launch, we linked the 8 rap-stars starring in the show with 8 talents from Italy’s rap scene. To hold this incredible rendezvous, we created a very special piece of urban forniture:
a customized bench, illustrated by an artist, which was also an mp3 player containing the soundtrack
of the documentary. The result was an unprecedented series of interviews which collected more the 300,000 views on YouTube (in 1 week) with zero media investment.
a customized bench, illustrated by an artist, which was also an mp3 player containing the soundtrack
of the documentary. The result was an unprecedented series of interviews which collected more the 300,000 views on YouTube (in 1 week) with zero media investment.
CREDITS
Agency: DUDE
Executive Creative Directors: Livio Basoli & Lorenzo Picchiotti
Senior Copywriter: Nicolò Carrassi
Senior Art Director: Luca Riva
Account Director: Elena Panza
Account Manager: Anna Norelli
Account Director: Elena Panza
Account Manager: Anna Norelli
Account Executive: Giorgia Marchelli
Integrated Production Director: Matteo PecorariEvent Manager: Laura Boy
Illustrator: Davide Barco
Executive Producer: Ivan Merlo
Producer: Simone Raddi
Interviews Director: Fabio Landi
Post Production Supervisor: Seba Morando
Editing: Daniele Dalle Piane
Motion Designer: Marco de Benedictis
