Packaging proposal for Baci Perugina Valentine's Day 2018 contest
//graphic design, packaging, art direction//
The main goals of this project were: highlighting the unique and extremely iconic tube pack of Baci Perugina brand and maintaining their brand identity with style, graphics an colors.
I drew an artwork with Cupid, God of Greek mythology of Love, known as a winged little boy, with arrows with which he pierces the hearts of couples to make them fall in love. The typical symbol of Cupido is its bow, thanks to which it makes its arrows pop, but in this case the bow is nothing more than the pack of the Perugina tube, which is used as a heart blowgun to make fall in lov couples on Valentine's Day.
