This project was a redesign of the Finn Crisp Original Thin Sourdough Rye Crispbread packaging. The original package's main problem was that it did not reclose, and there was no view of the actual cracker.
My design solution proposed the following benefits:
- Inner packaging containing groups of 5 pre-wrapped snack crackers
- Window in box to show texture and quality of cracker
- Box redesign to look more elegant, look like a quality product to appeal to trendy, young, health-conscious snackers
- Clear indication of “snack packs” “on the go” and “every day convenience”
- Box is easily reseable with tab at the top each time a package is removed
- Uses same colours, logo and similar graphic elements as the rest of the brand’s products
Dieline for Finn Crisp package
Here's how the package turned out!
