UNLEASH San Francisco, CA. 2018
Creative Campaign by Dropbox Paper
With only a few months left to spare, The World Cup 2018 at Moscow, Russia is coming around the corner. The season of the World Cup is undoubtedly a time to treasure and memorize. Its' divine purpose is to bring unity amongst people, regardless of their race, gender, culture, nationality, and roles.
We believe that the viewers' emotions are a universal "language" in itself and are a hidden tool that is globally understood for people to share and connect through. The different emotions that were visibly present amongst the crowds and the players during the game were particularly fascinating. The campaign aims to find a way to use graphic design to utilize the emotions found in the stadium to empower people to share and creatively connect with the world.
Introducing UNLEASH by Dropbox Paper, a campaign designed to give everyone access to share little moments of emotions to make a difference during the season of the World Cup. Transforming an array of emotions into simple graphic forms and applied them into different social media to promote a campaign in hopes of giving everyone access to show high amounts of their support and love.