Peeld was a part of the Spring 2012 Graphic Design DFIX Senior Show at the University of Wisconsin-Stout
Peeld is committed to providing truthful information on products to promote a movement in which producers are held responsible for their actions and consumers are educated about the products they buy.
Peeld is an organization that provides certification to producers. They provide Radio Frequency Identification (RFID) tags to producers who place the tag on their products. When the products appear in stores, consumers are able to easily scan the tags with their phone or a stationary scanner and quickly access information about where the product came from, expiration date, distance traveled, production method, environmental impact and more, allowing them the ability to make informed decisions about the products they buy.