The Sydney Opera House Seal (Facebook Messenger Bot)
We were posed with the Challenge of giving Sydney Opera House more relevance to local Sydney-siders as a place to visit regularly, not just a tourist destination.
So we created the Seal Bot, personifying the famous Opera House Seal with a sassy personality.
A series of out of home creative was created, as well as a huge amount of collatoral for the conversation flow within the bot. The bot covered topics from "What's On" to "Random" creating a completely interactive tool for locals to get to know Sydney Opera House.
The art direction was in line with Sydney Opera House's existing presence, with a heavy emphasis on lo-fi meme/GIF content to bring the conversation to life and add share-ability.
Take a look for yourself...
