Offices are changing. But office supply companies are not. So how does the largest Canadian-owned retailer of office supplies challenge the status quo? With an ingenious new brand that's always on the move. BuroPlus became Hamster in 2018, with a completely new vision for not just their brand, but their business. Move over stuffy office corporations and big box retailers; the revolution is here. 
Client - Novexco

Agency: Tam-Tam\TBWA
Gabrielle Turcotte - Art director 
Christian O'Brien - Copywriter 
Manuel Ferrarini - VP creative director 
Guillaume Mathieu - Director strategic planning 
Mélanie Beaudoin - Account director 
Stéphanie Boivin - Account executive
Michelle Turbide - Studio director 
Marie-Hélène Cimon - Infographist 
Jean-Michel Lavoie - Infographist 
Joëlle Montembeault - Infographist

Photographer - Ron Levine 


Hamster - Rebranding
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