Offices are changing. But office supply companies are not. So how does the largest Canadian-owned retailer of office supplies challenge the status quo? With an ingenious new brand that's always on the move. BuroPlus became Hamster in 2018, with a completely new vision for not just their brand, but their business. Move over stuffy office corporations and big box retailers; the revolution is here.
Client - Novexco
Agency: Tam-Tam\TBWA
Gabrielle Turcotte - Art director
Christian O'Brien - Copywriter
Manuel Ferrarini - VP creative director
Guillaume Mathieu - Director strategic planning
Mélanie Beaudoin - Account director
Stéphanie Boivin - Account executive
Michelle Turbide - Studio director
Marie-Hélène Cimon - Infographist
Jean-Michel Lavoie - Infographist
Joëlle Montembeault - Infographist
Photographer - Ron Levine
Christian O'Brien - Copywriter
Manuel Ferrarini - VP creative director
Guillaume Mathieu - Director strategic planning
Mélanie Beaudoin - Account director
Stéphanie Boivin - Account executive
Michelle Turbide - Studio director
Marie-Hélène Cimon - Infographist
Jean-Michel Lavoie - Infographist
Joëlle Montembeault - Infographist
Photographer - Ron Levine